Dare is an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work”.

Like that statement, the ideas we favour have simplicity at their core. They differ from traditional advertising ideas in that they are participative, or interactive, in essence. This is what defines them as digital - although often they will have the potential to live beyond digital channels.

So, our specialism is in “marketing for the digital world”. By this we mean not only reaching consumers in relevant and engaging ways within their preferred digital channels, but also appealing to their digital mindset - one which demands transparency, generosity and responsiveness from all brands.

We have considerable expertise, ranging from web development to eCRM to Social Media Marketing - an area in which our Dare XL joint venture brings the market leading specialism into the heart of our strategic thinking.