Executive planning director
Nick left Oxford University with an MA and joined ad agency Bates Dorland in 1998. With a growing specialism in relationship marketing he moved within Bates to 141 communications. There he managed the introduction of “Howard” across the RM programme for Halifax, launching the first ever digital campaigns for the bank.
Nick moved to Tullo Marshall Warren in 2001 to manage the integrated launch of the new Nissan Primera. Here he developed the entire below the line launch strategy, including an intriguing viral movie involving naked cricketers. From here, Nick helped win the Diageo account, ending up as the online head across a number of their brands including Guinness. This work won international recognition with a Cannes Gold Lion for best relationship marketing programme, the Campaign Direct Grand Prix, and numerous Gold DMAs
After a stint as Digital Lead on the Yahoo account at the integrated agency Maher Bird, Nick joined Dare as a Senior Planner in 2005. Working across a range of accounts including Sony Ericsson, Barclays and Vodafone he was later promoted to Planning Director at the start of 2007. In October of that year, he was also made a member of the Board and was later promoted to Executive Planning Director in October 2009.