Dare was founded on the 1st July 2000 by Mark Collier, former joint managing director of Bartle Bogle Hegarty.

The launch reunited Mark with one of BBH's founding partners, John Bartle, who joined as non-executive chairman. Bob Willott, founder of the accountancy firm Willott Kingston Smith, also joined the board as a non-executive director.

Creative Director, Flo Heiss, joined in November 2000 and in July 2003 he was appointed to the board. Former director of the consumer intelligence unit at media firm Starcom, John Owen, was also appointed to Dare's board at this time.

In September 2003, Dare became an elected member of the Institute of Practitioners in Advertising.

In December 2005, Campaign magazine voted us Digital Agency of the Year for the third year running. Dare was also named Revolution's Agency of the Year 2005.

In April 2006 Lee Wright joined as Managing Director and a board member from Grand Union. That year, we also built on our award success picking up more accolades than any other digital agency and being named Creative Agency of the Year 2006 (IMAAs).

In 2007, Nick Emmel, Toby Horryand Nigel Flack joined the board and were promoted to Joint Planning Directors and Technical Director, respectively.

We were named Digital Agency of the Year by both Campaign and Marketing magazines – a first for a digital agency. We also won the Revolution Grand Prix and more Campaign Digital Awards than any other agency.