Creative Showcase Entry: October 05
Client: Barclays
Campaign: Inventive Spirit Online

A campaign of rich media ads to support Barclays new brand positioning, "inventive spirit".

The ads demonstrate a new warm and witty tone, by showing madcap inventions that go wrong and balanced with a set of customer benefits found on its website.

Pens scribble over pages, homepages disappear and an uptight supercomputer with personality issues.

Who says banks don’t have a sense of humour?