Creative Showcase Entry: January 07
Client: Sony Ericsson
Campaign: Walkman

A global site and banner campaign to launch the new walkman range of phones.

On this ambitious site each phone is represented by a different world made up of music, a dancing figure and animated landscapes. Users can also make their own world by choosing music and using a nifty drag and drop image app. So far so good. Over 20,000 have created and shared their world.

The bright product focused banner campaign drives traffic and does a good job of exploring the new brand identity while pushing the music message.