Creative Showcase Entry: Dec 06
Client: Vodafone
Campaign: Big Idea

A digital campaign to promote 'The Big Idea' - a Vodafone sponsored TV show about entrepreneurs.

The strategy was to drive people to a site where they could submit their own idea or invention to the show - if successful they won £10,000 to help develop their 'Big Idea'. The banners show ridiculous ideas and simply ask if you could do better.

The film is a domino chain in a small office made up of 10,000 one pound coins. The film took 36 hours to shoot - longer to set up! - but was well worth it as it has been viewed nearly 2 million times on sites like YouTube, Googlevideo and Kontraband. It even featured on an American Breakfast TV show.