Creative Showcase Entry: June 06
Client: Vodafone
Campaign: Mobile Office Solutions

Bringing a b2b brief to life is not always the easiest thing. We needed to promote mobile office solutions – doing business on your mobile – to jaded business men.

We went a little leftfield. Having your office on your mobile means you don’t need a desk anymore, so we decided to build a two tonne steel crusher and let users choose the kind of boring desk they would like to see pulverised before their very eyes.

A quick look at the footage and it’s easy to see why everyone feels the satisfaction of destroying their workplace. The high quality sound alone is strangely satisfying. Once they’ve finished crushing any of six desks, users can see a flash demo of how Vodafone solutions let you do business without a desk.

The site has been hugely successful and just featured in the 'I made the..' section of Creative Review.