Creative Showcase Entry: October 06
Client: Barclays
Campaign: Win a Contract

Premiership fans - listen up. Here’s your chance to sign for your favourite club.

Well, who wouldn't? And who wouldn’t want to put pen to paper in their team's boardroom?

Through raucous singing, clever personalisation and a hairy comedian, Dare helped Barclays give football fans a once-in-a-lifetime chance to put on a shirt and be part of their club.

And just in case a microsite, suite of ads and various emails weren't enough – we decided to complement the project with an interactive TV campaign that Sky described as their most successful ever.